摘要
通过梳理相关文献对乡土情结和旅游情感动机进行维度划分,构建结构方程模型;依据322份问卷数据,借助AMOS软件展开实证分析得到研究结果;研究结果表明:物质情结与人际情结对旅游情感动机的影响最为显著,文化情结与家园情结的影响稍弱。在乡土情结影响下,游客选择旅游目的地时仍然将景观和自然环境放在首位;其次,他们的出游动机也很容易受中国传统家庭观念和地域文化的影响。
By the analysis of related literatures, this paper constructs the structural equation model through the dimension division of the native complex and tourism emotional motivation. Based on 322 questionnaire data, the empirical results are obtained by means of AMOS software. The results show that the material complex and interpersonal complex have the most significant impact on tourism emotional motivation, while the cultural complex and home complex have weaker influence. Affected by the local complex, tourists choose the destination to place their landscape and natural environment first. Secondly, their travel motivation is also easily influenced by the traditional Chinese family concept and the regional culture.
出处
《中南林业科技大学学报（社会科学版）》
2017年第6期73-79,共7页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
国家社科基金项目"乡村旅游包容性发展的政策倾向及动态调试"(17BJY153)
关键词
乡土情结
旅游情感动机
驱动机制
推-拉理论
rural complex
tourism emotional motivation
driving mechanism
push-puU theory
