红色旅游演艺感知状况及传播优化——基于网络信息的内容分析

Tourists' Perception of Red Tour Performing Arts and Its Spreading Optimization——An Analysis based on Internet Comment

红色旅游景区相继推出融红色文化于舞台表演的红色旅游演艺产品,在增加游客量、景区创收等方面发挥了极其重要的作用。然而,红色旅游思想政治教育功能至上的特性,注定红色旅游景区应将红色文化的传播效果置于首要地位。通过对比分析3个红色旅游演艺的游客网络点评,红色旅游演艺感知现状:游客的负面评价集中于认识成本和服务质量;游客对红色旅游演艺的红色文化价值感知较弱。为实现红色旅游学演艺传播红色文化和红色精神的目的,各红色旅游地应保持形式上与内容的有机统一,重点关注红色旅游精神内涵的传播;应完善基础设施,提供优质旅游服务;应注重与互联网平台的合作,关注游客反馈。发现存在的问题及其影响因素,以求提供改进思路。

Red tour performing arts launched by red resorts have played very important roles in attracting tourists and increasing incomes. However, the arts are designed with a more important inherent missions, that is, spreading red cultures, due to the fact that red tours function primarily for ideological education. In this paper, we compared and analyzed internet comments on three red tour performing arts, through which we examined tourists＂ perception of the arts, the existing problems and their reasons, so as to explore possible solutions.