传媒新语境下杨万里的创作论略

Yang Wanli's Writings:Examined in New Media Context

宋代的传播形式、途径、速度和环境都发生了巨大的变化,形成新的传媒语境。南宋初期传媒出现的这些新情况,直接作用到杨万里的文学特别是诗歌的创作。无论是在其文集编订的体例与形式上,还是在其诗文创作的题材、体式、语言和叙事方式的选择上,杨万里的创作都有一个传媒新语境下的读者预设和舆论考量。其独树一帜的"诚斋体"与其说是学习诸家之后的独创,不如说是杨氏在新的传媒语境下进行自我设计和包装的结果。

Abstract： In Song Dynasty, culturaltransmission underwent new media context with great changes in forms, approaches and environments. The new environment in early Southern Song Dynasty directly influenced Yang Wanli＇s literary, particularly poetic, writings. Yang tended to take into consideration of the target readership and presumed public opinions when deciding the themes, forms, wording, narratives as well as the anthology compilations. His unique＂ Chengzai style＂ was a result of conscious design and imagemaking in the new media context rather than his creation after absorption of great ancient literati.