摘要
随着国家经济和人民生活水平的提高,生态旅游作为一种新兴旅游发展形式应运而生。本文以恩施市为研究对象,在总结恩施市生态旅游研究现状的基础上,运用SWOT分析方法全面剖析恩施市生态旅游的优势、劣势、机遇和挑战,并调查分析恩施市游客客源特征和市场定位。针对现状发展的劣势和挑战最终提出相应的对策及建议,以期为恩施市生态旅游未来的发展研究方向提出一定的科学依据。
Ecological tourism is emerging as a new tourism development form with the imp-rovement of national economy and people＇s living standard.Enshi City was regarded as the research object in this paper,on the basis of summarizing the research status of ecological tourism in Enshi City,the SWOT analysis was used to clarify the advantages,disadvantages,opportunities and challenges of ecological tourism in Enshi City,besides,its tourists＇ source characteristics and market positioning were also investigated and analysed.The fi-nal countermeasures and suggestions were put forward for the disadvantage and challenge of the current situation,The researchers hope the findings will provide some definite scientific foundation for the future of development and research direction of ecological tou-rism in Enshi City.
出处
《湖北林业科技》
2017年第6期52-58,共7页
Hubei Forestry Science and Technology
基金
湖北省教育厅科学研究计划项目(B201502)资助
关键词
恩施市
生态旅游
SWOT分析方法
对策及建议
Enshi city
Ecological tourism
SWOT analysis
countermeasures and suggestions
