摘要
1987年,广东省开通蜂窝式移动通讯业务,标志着我国正式进入移动通讯时代。历经30年的发展,我国手机市场在趋于完善的同时,竞争也越来越激烈,生产商们怎样给手机定价,成为企业成败的关键因素之一,也是消费者关注的焦点。本文随机选取了100组主流手机品牌样本数据,通过Stata软件对数据进行整理并作出通过检验的多元线性回归模型,赋予模型经济意义,最后就较合理的手机特征价格给出一些建议。
In 1987, Guangdong Province opened celluar mobile communication business, which marks a new era of formal mobile communication in our country.With 30 years development, the mobile market in our country is more complete and the competition also becomes more intense. But how to price the phone, is one of the key factors of enterprises＇ success or failure and it is also the focus of consumers. This paper randomly selected 100 sets of sample data and analyzed the data and got the multiple linear regressions model through the test using Stata, and then gave the economic meaning to the model. At last, the paper made some suggestions for reasonable mobile pricing.
出处
《上海立信会计金融学院学报》
2017年第5期112-120,共9页
Journal of Shanghai Lixin University of Accounting and Finance
关键词
手机价格
多元线性回归
横截面数据
Mobile phone price
Multiple linear regression
Cross-sectional data
