基于社会网络分析的体育事业发展研究热点分析及聚类研究

Research Focus Investigation and Cluster Analysis on Sports Industry Development Based on Social Network Analysis

将中国学术期刊网络出版总库(CNKI)中收录的以"体育事业"为主题的3538篇核心期刊论文作为文献样本数据,利用SATI、SPSS、Ucinet、Netdraw以及Origin软件对体育事业发展研究中的关键词进行共词分析、多元统计分析、社会网络分析和战略坐标分析。结果显示:核心关键词前90个的累计频次占所有关键词累计频次的28.09%,具有核心词汇的代表性;聚类分析将核心关键词聚为18类,据此进行的主题类团分析表明,以对策、发展、现状等高频词为核心的体育事业发展概况类团是当前研究的核心且发展最为成熟;体育保障类团发展相对成熟;高等教育、彩票市场、管理体制与模式、体育产业市场、运动员影响、体育文化史、体育传播、社区体育等类团发展不成熟,内部研究结构较为松散;体育组织服务、高教人才、理论与实践、社会体育与教育等类团本应处于核心位置,但实际上发展并不成熟,该部分类团需要加强科技创新和特殊群体的关注,并有针对性的深入研究,以提高研究的成熟度。

Taking 3538 core journal papers from CNKI featuring sports industry as literature sample data, SATI, SPSS, Ucinet, Netdraw, and Origin were used to run co-word analysis, multivariate statistics analysis, social network analysis, as well as strategic coordinate analysis on Keywords in sports industry development studies. Results indicated： the frequency of top 90 Keywords constituted 28.09% of all Keywords, and is thus representative; cluster analysis sorted Keywords into 18 groups, according to which group analysis was done to reveal that, currently, the best-developed core investigations are focused in the sports industry development profile group, including frequent Keywords such as strategy, development, and current situation; sports assurance group is relatively well-developed; groups such as higher education, lottery market, management pattern and mode, sports industry market, athlete influence, sports culture history, sports media, and community sports are immature, with unorganized internal investigation structure; groups including sports organization service, higher education personnel, theory and practice, and social sports and education are not as well-developed as they should be, thus special attention and technological innovation are called upon, and deeper focused studies are needed to accelerate development.