亚运会的危机及解决策略研究

Study of the Crisis and Solution Strategy Since the Asian Games

采用文献资料法与逻辑分析法,对仁川亚运会表现出的危机进行分析,研究认为,微观上,亚运会规模过大、格局固化、营销手段匮乏等自身的问题导致了亚运会的危机;宏观上,亚洲各民族国家政治诉求的转向、经济要求的转变、文化追求的转型导致了亚运会的没落。基于此,文章提出了解决策略:1)重设共同目标以增强亚洲凝聚力;2)提高经济效益以缓解承办国压力;3)建立援助机制以均衡各参赛国竞技水平;4)强化区域特色以提升亚运会吸引力。旨在促进亚运会的健康发展。

Using literature and logical analysis methods, analyzing the crisis show in Incheon Asian Gaines and propose soluti.n strategies, in order to promote the healthy development of the Asian Games. According to this study, at the micro level, the Asian gaines＇ scale is too large, pattern is immobilized, and the lack of marketing means and other issues caused the Asian games crisis; on the macro level, the Asian countries of the political demands of the transition, the transformation of economic requiremenls, the pursuit of cultural transformation led to the downfall of the Asian Games. Based on this, the paper proposes a solution strategy： 1 ） Reset common goals to enhance Asian cohesion; 2 ） Improve economie efficiency to ease the pressure on the contractor; 3 ） Establish assistance mechanisms to balance the competitive level of each participating country; 4 ） Strengthen the regional characteristics to enhance the attractiveness of the Asian Games.