当代大学生消费行为调查与教育对策——以新疆高校为例

Empirical Study on Consuming Mentality of the Modern College Students and the Education Countermeasures——Take a case of Xinjiang High Colleges

随着家庭经济条件的不断提高,大学生的消费比十年前有了显著的变化。以新疆地区的大学生为研究对象,借助问卷调查收集数据并进行统计分析,结果发现新疆大学生的整体消费水平确实有了很大的提高,且在民族之间、年级之间、城乡之间存在显著的差异。同时此次调查也揭示了新疆大学生在消费方面所存在的一些问题,如学生的消费差距较大,两极分化明显,部分学生存在盲目攀比从众消费的心理。因此,对大学生进行消费心理的引导至关重要。将消费教育内容纳入到思想道德修养课中,培养大学生的理财能力,引导其树立正确的消费观,形成良好的消费习惯。

With the condition of the family economy has been continuously improving, the consuming level of the college students has changed significantly since ten years before. Taken a case of the college students in Xinjiang, we made a study of the consuming mentality of college students by questionnaire investigation and statistical analysis. As a result, we found that there is a significant dif- ferences about the ethnic factors, the grades, the urban and rural. Meanwhile, this investigation revealed some consuming problems of the college students in Xinjiang, such as the big gap among the students, the obvious polarization, some of the students have the blind comparison with others and the conformity consuming mentality. Consequently, a guide of the consuming mentality of the college students is necessary. According to this, we must bring the consuming educational content into the ideological and moral education, in order to cultivate the financial ability, to set up correct consuming idea, to forming good consuming behavior of the college students.