消费升级背景下电视行业发展前景探析

The Development Prospect of TV Industry in the Background of Consumption Upgrade

消费升级的时代背景下,宏观局势变化深刻影响着各行各业,电视市场亦然如是。电视诞生至今,随着电视技术演进以及消费者需求变化,电视产品发生了翻天覆地的变化。从电视显示技术与消费者诉求演变史来看,OLED显示技术及整个产业链上下游较激光电视更为成熟,同时消费者对OLED电视更为倾爱,消费需求带动产业链加速发展,OLED或将替代液晶电视提前占据主流消费市场。用户对大尺寸电视追求无止境,在大尺寸领域优势明显的激光电视是未来电视发展方向,市场潜力巨大。

In the background of consumption upgrade, the changes in macro-situation affect all walks of life, including the TV market.With the development of TV technology and the change of consumer demand, TV products have changed dramatically. From TV display technology and consumer demand evolution history, The OLED display technology and the whole industry chain is more mature than the laser TV, while the consumer is more loving to the OLED TV, the consumption demand accelerate the development of the industrial chain. OLED may replace LCD TV to occupy the mainstream consumer market ahead of time. The user＇s has advantage ,and will be development direction of pursuit of big-size TV is endless. In the large-size area, laser TV the future, the market potential is huge.