基于游客感知价值的知青文化旅游评价与开发研究

Research on Evaluation and Development of the Youth Cultural Tourism Based on Tourist Perceived Value

基于相关研究的梳理和总结,结合知青文化旅游的特点构建大丰知青村游客感知价值评价体系,并利用因子分析对指标进行降维,由此得到文化、体验、情感、教育、质量和旅游商品价值等6个维度。基于重要性-绩效表现(IPA)模型,利用t检验、均值和标准偏差对影响知青村游客旅游体验的23项感知题项进行数理统计分析,并运用SPSS24.0分析软件绘制出IPA方格图。研究结果显示:文化与质量价值呈现正向的发展态势,而情感与旅游商品价值则有待进一步改善与提高;此外,大丰知青村的实际表现与游客的期望值相差甚远,T统计量的相伴概率值均低于显著性水平0.050,由此说明各题项的重要性和绩效表现平均值存在显著差异。基于此,提出相关具有针对性的开发意见和建议,以期为知青文化旅游的发展提供一定的理论参考和经验借鉴。

Based on the combing and summarization of related researches,this paper has constructed a perceived value evaluation system about the tourist perceived value in the Dafeng Youth Village combined with the characteristics of youth culture tourism.Meanwhile,factor analysis is used to reduce the dimension of the index,and 6 dimensions are obtained of culture,experience,emotion,education,quality and tourism commodity value.Based on the importance performance（IPA）model,t test,mean and standard deviation were used to analyze the 23 perception items that influence tourists＇ experience of the Educated Youth Village,and the IPA cell chart is drawn out with SPSS24.0 analysis software.The research results show that culture and quality value show a trend of positive development,while emotion and tourism commodity value are in need of further improvement.The actual performance of Dafeng Youth Village is far from the expectations of tourists,with the concomitant probability value of the T statistic lower than the significant level of 0.050,which shows that there is a significant difference between importance and performance.Based on this,the relevant development suggestions are put forward so as to provide some theoretical references for the youth cultural tourism.