中国农村居民旅游消费特征论析

A Study on the Characteristics of Rural Residents' Tourism Consumption in China

新常态下,日益增长的农村居民旅游市场对我国旅游经济的贡献显著增加,并呈现出与城市居民不同的旅游市场消费特征。文章以2006~2014年相关统计为基础,以旅游消费整体特征、消费方式、消费目的、消费结构、消费水平等为指标对中国农村居民旅游消费特征进行了分析。结果表明,中国农村居民在旅游消费中存在人均旅游消费偏低、旅游消费结构不合理、旅游消费水平呈现出滞后型消费等特征。文章将此归因为农村居民传统消费观念的影响、景区旅游设施建设存在不足、农村居民收入的不确定性等因素,并提出了提高农村居民的可支配收入、加强对农村居民社会保障体系的建设、优化旅游产品结构等对策和建议。

Under the new normal situation, the increasing contribution of rural tourism market to China＇s tourism economy shows a significant increase. However, there are many problems in the tourism consumption of ru- ral residents in China： that the per capital tourism consumption is low, that the tourism consumption structure is un- reasonable, and that the consumption level of tourism shows lagging consumption. The causes of rural residents＇ tourism consumption include the influence of traditional consumption concept of rural residents, the shortage of tourist facilities in scenic areas, and the uncertainties of rural residents＇ income. The main countermeasures include： improving the disposable income of rural residents, strengthening the construction of social security system for rural residents, and optimizing the structure of tourism products et al.