摘要
通过对基于电商平台食品企业营销特征的分析,具体探讨了当前内蒙古食品企业的电商营销问题,最后从品牌定位、品牌占位等方面提出了基于电子商务平台的内蒙古食品企业营销模式构建路径。
Through the analysis of business platform based on the characteristics of food marketing, discuss the problems of the current electricity supplier marketing of food enterprises in Inner Mongolia, and finally from the brand positioning, brand position and other aspects of the marketing mode of Inner Mongolia food enterprise e-commerce platform based on the path of building.
出处
《食品工业》
CAS
北大核心
2018年第2期238-240,共3页
The Food Industry
关键词
内蒙古
食品企业
电子商务平台
营销模式
Inner Mongolia
food enterprises
e-commerce platform
marketing model
