基于商品外观再设计的包装形式创新

Innovation of Packaging Forms Via Redesign of Product Shape

目的研究通过商品外观再设计实现包装形式创新的理论和方法。方法通过合理改变现有商品的外观设计,进而实现商品包装形式的创新。结论商品外观再设计从改变商品外观形态出发,突破了一般包装设计被动根据商品外观开展设计的工作思路,将包装设计工作拓展到生产相关环节,从而更加有效地实现包装形式创新,帮助商品生产企业赢得市场竞争。

Research on the method of through the redesign of the commodities＇ appearance to realize the innovation of package form. Through the classification of the commodities＇ appearance, reference and other methods, rationalize the change of existing design of the commodities＇ appearance, and then to achieve the innovation of the structure and form of commodities ＇ packaging. The redesign of the commodities＇ appearance, starting from changing the shape of packaging design object, breaks through the working thought of the traditional packaging design carries on design passively according to commodities＇ appearance, extending the extension of packaging design to product design and the area of research and development, more effective to achieve the innovation of packaging form, at the same time which also accords with the ultimate demand of the market wants the packaging designer to complete ＂from planning to terminal＂.