摘要
美剧吸引力指的是美国电视剧吸引观众的能力。借鉴消费经济学中的产品吸引力相关研究,本文提出美剧吸引力研究模型。经过问卷调查与数据分析,本文认为,观众的外心理场与内心理场对美剧吸引力的产生具有明显的影响。
The attractiveness of a U. S TV series is the ability that the TV series can attract audiences. U- sing the attractiveness study in economics of consumption as a reference, this article proposed a model researc- hing the attractiveness of a U. S TV series. After conducting questionnaire survey and the subsequent data anal- ysis, this article concluded that the strength of the external and internal psychological field of the audiences has a significant impact on the attractiveness of a U. S TV series.
出处
《新闻春秋》
2018年第1期64-69,共6页
Journalism Evolution
关键词
美剧
吸引力
外心理场
内心理场
The attractiveness of U. S TV series
the external and internal psychological field
