互联网环境下“御宅族”的身份建构与跨文化认同

Identity Construction and Transcultural Identification of Otaku under the Internet Environment

互联网的发展使得跨文化语境下的亚文化传播成为可能,也使得亚文化族群的身份建构和文化认同成为一个值得探讨的话题。本文以"御宅族"作为研究对象,采用深度访谈和网络志相结合的质化研究方法,从微观角度探究互联网环境下"御宅族"对于身份认同的建构和跨文化认同的可能性。研究发现,青少年对于"御宅族"的身份认同会从认知、情感和行为三个层面进行建构;同时,身份的认同会产生跨国界的文化认同,这种认同主要表现为对服饰、食物、音乐、语言、声优、生活方式、信仰和价值观等不同文化因素的不同程度的认同。而基于"文化冰山模型"的认同分析,可以进一步丰富并拓展身份认同和跨文化认同的理论内涵和研究意义。

The development of the Internet makes it possible for subculture communication in a transcultur- al context. By combining in--depth interview and online ethnography, the current paper explores how the sub- culture community Otaku makes their identities and forms their culture belonging. It is found that the identifica- tion is formed through three aspects., cognition, emotion, and behavior. We find that languages, punchlines and humor, dress, lifestyle, gender image and ethnicity are important perceptions in generating identities. By using the Culture Iceberg Model, the article expands the theoretical framework and its implications of transcultural communication.