图书书名商标权保护解析

Analysis on the Protection of the Book Title in the Sense of Trademark Law

图书书名的精炼和高度概括使其难以获得《著作权法》的保护,而《商标法》保护的可行性探讨就势在必行。首先,在明确图书分类的基础上对所需要讨论的范围进行限定,并就图书书名的功能展开分析。其次,图书书名能否获得商标法意义上的保护和如何避免侵犯他人商标权属于硬币的两面,正确分析和划定二者之间的范围和界限,决定了图书书名在商标法意义上保护的可行性。最后,国外相关的立法例为图书书名商标法意义上的保护提供了反证,故适用《商标法》对其进行规制存在着难以逾越的障碍,而适用《反不正当竞争法》保护书名的可行性论证填补了这一权利保护的漏洞,并为司法实践提供了有益尝试。

It＇s hard to protect the refined and highly summarized book title in the field of Copyright Law, whose protection in the sense of Trademark Law will be becoming an alternative choice. Firstly, on the basis of classification of books, define the scope of the protection, then analyzed the function of the book title. Secondly, the scope and boundary between the protection in the sense of Trademark Law and avoiding infringment of others trademark right, which consists of two sides of a coin, is critical to obtain the protection of the book title in the sense of Trademark Law. Finally, relative legislation overseas provides a pretty counter- evidence against the protection of the book title in the meaning of the Trademark Law. In this way, it exists formidable obstacles to regulate the book title with Trademark Law. Feasible research on protection of book title with the application of the Anti - Unfair Competition Law not only fills the loopholes, but also makes valuable attempts for judicial practice.