高校校报育人功能的理念及方法创新——基于高职大学生视角的实证研究

Concept and Method Innovation in the Educational Function of the Campus Newspaper:Empirical Study from the View of Vocational Students

高校校报既是校园媒体融合的根基,也是思想政治教育的重要阵地。通过对江苏省徐淮盐连地区6所高职院校的大学生进行问卷调查及样本分析,客观分析校报在传播力、引导力、公信力、影响力等方面存在的问题及原因,进而从三个方面提出了进一步强化校报思想政治教育的对策:因时而新,树立融媒体的办报理念;以传播力为突破口,加速校报与新媒体的融合步伐;因势而动,全面深化校报内容的供给侧改革。

The campus newspaper is not only the integration basis of campus media,but also the vital field of ideological and political education.Through a questionnaire survey for vocational students in six vocational colleges in Xuzhou,Huaian and Lianyungang of Jiangsu province this paper objectively analyzes the problems of campus newspaper in transmissibility,leadership,credibility,influence and their causes.It then puts forward countermeasures to enhance and improve the ideological and political education function of newspaper from aspects of starting from the convergence media concept,speeding up media integration and deepening supply-side structural reform of campus newspaper content.