蚌埠市非物质文化遗产的译介现状及对策探析——以花鼓灯为例

The Current Situation and Countermeasures of the Translation and Introduction of Non Material Cultural Heritage in Bengbu

本文分析了蚌埠市非遗的译介现状、问题、原因及对策,并从译介学的角度,提出鉴于以花鼓灯为代表的蚌埠市非遗项目所具有的文化特性,跨文化传播中应采用归化和异化翻译相结合的策略,对其进行更为有效的译介传播。除翻译工作外,本文还对于相关领域提出了针对性的建议和解决措施,以期合力解决非遗外宣英译中现存的问题和困境,增强对蚌埠市非遗的外宣效果与文化软实力,实现蚌埠非遗的可持续发展。

This paper analyzes the translation and promotion of intangible cultural heritage in Bengbu City,Anhui Province. It mainly discusses the present situation, problems, causes, and puts forward countermeasures from the perspective of translation study. It takes as an example the item of Flower-drum Lantern,which embodies the characteristics of intangible cultural heritage projects of Bengbu. The paper suggests that a combination of domestication and foreignization translation strategy should be adopted in the cross-cultural translation and communication, to achieve a more effective introduction and promotion of the particular cultural items. The measures recommended later are aimed to help solve the existing problems in other related aspects. It is of great significance for the enhancement of the introducing and spreading, and for the sustainable development of intangible cultural heritage of Bengbu.