新媒体视域下高校宣传思想工作路径探究

Ideological Work of the University to Promote its New Media Inquiry

随着新媒体时代的到来,高校进行宣传思想工作时不能忽视了新媒体的作用。在坚持党性原则、强化责任,坚持育人为本、德育为先,坚持齐抓共管,形成合力三个基本原则下,高校进行思想工作宣传时,应该充分了解宣传对象的交流方式;加强建设新媒体的管理队伍;以新媒体为载体,建立健全权威的信息平台;将新媒体与传统媒体相结合,新旧媒体"协同发声",构建"大宣传"格局,从而搭建丰富互动的宣传平台。

With the arrival of the new media era, colleges and universities to carry out propaganda and ideological work can not ignore the role of new media. Adhere to the principle of party spirit, strengthen the responsibility, insist on educating people, moral education first, insist on concerted efforts to form a three basic principles, the ideological work of the university propaganda, should fully understand the communication of the object; Media management team; to the new media as the carrier, the establishment of a sound information platform; the new media and traditional media, the old and new media ＂collaborative sound＂ to build ＂big publicity＂ pattern, so as to build a rich interactive publicity platform.