“一带一路”建设下丝绸之路旅游品牌共享机制构建

Construction of Tourism Brand Sharing Mechanism of Silk Road Under "The Belt and Road"

基于旅游品牌共享型区域理论下,"一带一路"为丝绸之路旅游品牌共享机制构建与协作发展,提供了良好的基础条件。通过分析旅游品牌共享的本质与特征以及外部性问题,文章提出构建政府间旅游品牌共享磋商机制、成立旅游品牌共享机制的现代化经济集团,共同推动基础设施的完善建设与现代化发展、共同打造精品旅游路线并开发丝绸之路旅游市场、构建丝绸之路旅游品牌共享服务保障机制等策略,有利于提升区域性的旅游业竞争力,并推动我国丝绸之路旅游产业的可持续发展进程。

Based on the strategy of tourism brand sharing mechanism, with the rapid development of the Silk Road tourism industry, the construction of the tourism mechanism of the Silk Road has become a widespread concern at home and abroad. Based on the tourism brand sharing area theory, ＂The Belt and Road＂ for the Silk Road tourism brand sharing mechanism construction and collaborative development, provides a good foundation conditions. By analyzing the nature and characteristics of tourism brand sharing, it is helpful to enhance the competitiveness of tourism in the tourism industry, and to discuss the externalities of tourism brand sharing and development under the current ＂The Belt and Road＂. And promote the sustainable development of China＇s Silk Road tourism industry.