创业意愿、创业机会识别与创业行为关系的实证研究

An Empirical Study on The Relationship between Entrepreneurial Willingness,Entrepreneurial Opportunity Identification and Entrepreneurship

创业意愿组织化模型将创业意愿作为新事业创建过程的起点,将"创业意愿—机会搜寻—新事业创建决策"看作一个组织化发展过程,将创业机会识别作为中介变量,提出关于创业意愿、创业机会识别和创业行为之间关系的研究假设和模型,并将环境不确定性作为调节变量引入模型。实证分析表明,创业机会识别对创业意愿和创业行为间的关系起中介作用,环境的不确定性对创业行为的调节作用显著。因此,具有创业意愿的创业者在识别创业机会的同时,也要关注环境的变化;只有这样,才能更好地进行创业。

In organizational model of entrepreneurial willingness,the entrepreneurial willingness is regarded as the starting point of the creation process of the new business. The ＂entrepreneurial willingness-opportunity search-new business creation decision＂is seen as an organizational development process. The entrepreneurial opportunity identification is considered as a mediating variable. In this paper,a research hypothesis and model is proposed to analyze the relationship between entrepreneurial willingness,entrepreneurial opportunity identification and entrepreneurship and the environmental uncertainty,as a moderating variable,is applied in this model.The result shows that the entrepreneurial opportunity identificaton plays a mediating role in the relationship between entrepreneurial willingness and entrepreneurship and the environmental uncertainty has a positive mediating impact on entrepreneurship. Therefore,the entrepreneurs with entrepreneurial willingness should not only identify business opportunities,but also focus on the changes in the environment. Then,they could set up their business smoothly.