浅谈新媒体视角下的高校图书馆宣传创意设计

A Preliminary Study of the College Library Promotion Conducted by Following Creative Design from the Perspective of New Media

有效运用新媒体技术,通过个性化的创意设计来宣传图书馆的各项活动,可以引起读者对图书馆的关注,促使更多的读者走进图书馆利用各类资源与服务,使图书馆更全面地发挥作用。我们可以从如何吸引读者的眼球、如何牵动读者的思维、如何让读者时刻关注这些方面来进行高校图书馆的宣传创意设计。

Various kinds of library activities can be promoted through effectively using new media technology and personal creative design, which are aimed at directing the audience＇ s attention to the library, increasing their interest in it, persuading a larger audience to use all kinds of resources and services available in the library, thus making the library play its role more fully. Now creative design for promoting college libraries can be produced with such questions in mind as how to attract the audience＇ s eye, how to inspire the audience＇ s thought and how to provoke the audience＇ s attention at any time.