浅析非遗博物馆文创产品的开发策略

A Brief Analysis on the Development Strategy of Cultural Creative Products of Intangible Cultural Heritage Museum

非物质文化遗产是人类的智慧结晶,但目前的处境却不容乐观,很多非物质文化遗产正在消失于人们的生活之中。当前的一些非物质文化遗产博物馆受到地域的限制,不能被人们所了解,所以非物质文化遗产应与网络、文化创意产业等相结合,多元化开发,面向更多的人群。在非物质文化遗产保护的热潮下,文章以消费者、制作工艺、产品性质为导向,为开发出优秀的文化创意产品提出策略,并从博物馆文创商店、网络等方面进行推广,以推动非遗文化的传播。

The intangible cultural heritage is human wisdom, but the present situation is not optimistic, and many intangible cultural heritages are disappearing into people＇s life. Currently some of the intangible cultural heritage museum is limited by geography, cannot be understand by people, so the non-material cultural heritage should be combined with network and cultural creative industry, diversified development, more people oriented. Under the boom of non-material cultural heritage protection, this article from the consumer, production technology, product nature as the guidance, to develop the excellent culture creative product strategy is put forward, and from the museum, a shop, network promotion, to promote the spread of intangible cultural heritages.