摘要
在广告设计课程中融入学科竞赛主题,旨在针对教学目标,进行教学内容与教学过程的协同构建与开展。通过持续性的实践教学检验,结合高水平竞赛的真实企业命题、行业专家讲座、项目实战环境等资源优势,拓宽专业视野,提升教学成效,优化教学团队,是实现广告设计课程协同创新的有效途径。
The involvement of discipline competition among Advertisement Design course intends to achieve the collaborative development of teaching content and process directed towards academic goals.Through the persistent teaching tests,together with high-level competitions based on real business topics and experts lectures and combat exercises,this article attempts to expand professional views and enhance teaching efficiency and optimize the teaching ranks, which also provides an effective way to realize the collaborative innovation in Advertisement Design course.
关键词
学科竞赛
广告设计
协同创新
教学实践
discipline competition
advertisement design
collaborative innovation
teaching practice
