新媒体与寒地黑土文化产业链重构

New media and reconstruction of cultural industry chain in cold black soil region

文章从新媒体繁荣的现象入手,分析黑龙江省寒地黑土文化产业链在新媒体时代进行重构的必要性与可行性。寒地黑土文化产业链重构需要对新媒体的作用进行准确定位。文章从五个方面提出重构寒地黑土文化产业链的策略。

This paper analyzes the necessity and feasibility of reconstructing the cultural industry chain of the cold ＆ black soil region in the new media era from the phenomenon of prosperity of the new media. The reconstruction of the cultural industry chain in the cold land requires accurate positioning of the role of the new media. The article puts forward the strategy of reconstructing the cultural industry chain of the black soil region from five aspects.