摘要
随着"互联网+"推动我国传统包装业的转型升级,线上平台正逐步发展为企业的营销交易端和设计服务端,O2O(Online To Offline)也开始成为包装产业的新业态。文章对国内O2O包装设计的应用现状进行了分析,对O2O包装设计中众包模式的流程及特点进行了阐释,并对该模式的未来发展前景作出了展望探讨,以期为相关理论研究和行业实践提供参考依据。
With the ＂Internet plus＂ to promote the transformation and upgrading of traditional packaging industry in China, the online platform is gradually developed into the marketing, transaction, design and server terminal for packaging enterprise, O2O （Online to Offiine） has become a new format for packaging industry. This article has analysed the application status of packaging design, the process and characteristics of crowdsourcing mode in O2O packaging design are expounded, and the prospects of the crowdsourcing model is forecasted, so as to provide reference for the related theory research and industry practice.
出处
《工业设计》
2018年第2期33-34,共2页
Industrial Design
基金
2017年度湖南省社会科学成果评审委员会课题<"互联网+"语境下的O2O包装设计模式研究>(项目编号:XSP17YBZC039)研究成果
