新媒体环境下传统报业的困境与坚守

The dilemma and persistence of traditional newspaper in the new media environment

近年来,世界范围内的报业都面临着发行量和广告收入下滑的窘境。中国作为世界报业的"晚生儿"和"畸形儿",其报业的困境有其特殊的因素,与新闻民工、记者素养、领导责任和新媒体冲击密切相关,但也不是没有出路。以报业为代表的传统媒体可以从心态调整、传播法则、盈利模式和媒介融合4个角度重获发展。

In recent years,the newspaper industry in the world has declined sharply in the circulation and advertising revenue.China,as the＂late-born＂and ＂deformed＂part in the world’s newspaper industry,has its special factors about it,which is closely related to the news labors,journalists’ quality,the leadership and new media,but there is always a way out.The traditional media,represented by newspaper,can save themselves from four angles：mentality,communication rules,profit model and media convergence.