法国新品光之颂亿发布:富邑集团的新独角兽

Unveil of Maison de Grand Esprit, the Unicorn of TWE

11月15日,富邑葡萄酒集团（Treasury Wine Estate）在上海伯衡55酒窖发布了旗下新法国品牌—光之颂亿。光之颂亿主要面对亚洲市场,特别是中国的中高端消费人群。在这个品牌身上,TWE要变革传统法国葡萄酒市场的决心究竟有多大呢？让我们一探究竟。

Oct.15 th, TWE(Treasury Wine Estate) unveil his new French Brand, Maison de Grand Esprit. The ambitious will of TWE is to bring the high end French wine to Asian consumers. Maison de Grand Esprit shows the target of TWE to change the traditional French wine market. Let’s take you to discover his great ambition.