奥林匹克运动的社会责任研究

Social Responsibility of Olympics

巴赫当选国际奥委会主席后,重新将奥林匹克运动的社会责任提上了改革议程,同时要求整个奥林匹克体系应当负有责任。依据国际奥委会的战略远景目标,社会责任是奥林匹克事业的核心,具有责任感指的是给予他人监督你负责的权利,这是奥林匹克运动存在的理由。从企业社会责任到组织社会责任的转变,是国际奥委会践行组织社会责任的必然途径。国际奥委会倡导负责任的体育世界,具体包括组织社会责任的三个时期,这三个时期可以用奥林匹克运动解决社会责任的方法来理解,即顾拜旦的奥林匹克精神、萨马兰奇的自由主义改革议程、巴赫接管国际奥委会之后,对新型组织社会责任体系的探索。

After Bach was elected president of IOC,the social responsibility of Olympic Games has been put on reform agenda and the Olympic system is required to have responsibility.According to the strategic goal of IOC,the social responsibility of IOC is the core of the Olympic course.The transformation from enterprise social responsibility to organization social responsibility is the necessary development path of social responsibility practice of IOC.IOC advocates sports world with responsibility,including three periods of organizational social responsibility,i.e.,Coubertin＇s Olympic spirit,Samarach＇s liberal reform and Bach＇s period.