应用型本科院校市场调查预测与决策课程教学改革探索

Teaching Reform of "Market Research Forecasting and Decision" Course in Application-oriented Universities

市场调查预测与决策是一门应用型比较强的学科,它由市场调查、市场预测和管理决策三部分整合成一个有机的整体。在教学过程中,不仅要强调实践性,同时也要强调一定的理论学习。对于应用型本科院校兼有应用型和本科院校的特点,培养出的学生不仅要有较强的专业应用能力,还必须有本科毕业生的核心素养。因此,对市场调查预测与决策教学模式的探索与改革就十分必要。

Market research forecasting and decision making is a relatively strong subject in application, which consists of market research, market forecasting and management decision making. In the teaching, it does not only to emphasize the practicality, but also to emphasize theoretical study. The application-oriented universities have the characteristics of applied and undergraduate institutions. Their students do not only possess strong professional application ability, but also have the core qualities of undergraduate graduates. Therefore, it is necessary to explore and reform the teaching model of the course of Market Research Forecast and Decision.