论出版物的注意力资源价值

On the Publication's Value of Attention Resources

"注意"是一种心理现象,在一定条件下可以转化产生一定的社会或经济效益,成为具备价值属性的注意力资源。它包括付出注意和吸纳注意两个方面。在出版领域,它既为付出注意并作出排他性选择的读者所拥有,也为能凝聚读者注意力的出版物所拥有。注意力资源价值与品牌性和稀缺性正相关。能否持续呈现出版物的注意力资源价值,取决于其综合竞争力。创新和特色,具有一定规模、相对稳定并不断补充新鲜血液的作者队伍,拥有较强编辑能力、具备创造性思维的编辑队伍,培育读者的"忠诚度"进而建立稳定的读者群,是提高出版物综合竞争力的重要因素。

Attention,one of the psychological phenomenon,can be transformed under certain conditions,leading to the social and economic benefits. It can be considered as one of attention resources,which includes paying attention and catching attention. In the field of social media,people pay attention to the products they choose or preferto,while media try to catch people’ s attention and make good use of it . The value of attention resources is positivelyassociated with the brand and scarcity . Whether the publication has the value of attention depends on its comprehensive competitiveness,the key factors of which are publication of new and unique,sufficient and regular contributors,skillful editors with creative thinking,and the loyalty of readers.