摘要
中医医院微信公众平台是中医药健康科普的主要传播阵地之一。本文以"广州中医药大学一附院"微信订阅号为例,结合医院微信后台数据,着重分析典型实践案例,提出优化中医医院微信健康传播效果思路,并针对影响因素提出改进意见。
WeChat public platform in Chinese medicine hospital is one of the main dissemination positions of health science of traditional Chinese Medicine. Taking the ＂The First Affiliated Hospital of Guangzhou University of Chinese Medicine＂ WeChat subscription number as an example, combining with the hospital WeChat background data, focusing on the analysis of typical case, this article presents some ideas of optimizing the health communication effect of WeChat in traditional Chinese medical hospital and improvement measures dealing with influencing factors.
出处
《现代医院》
2018年第2期220-223,共4页
Modern Hospitals
关键词
广州中医药大学一附院
微信订阅号
中医医院
优化健康传播效果
The First Affiliated Hospital of Guangzhou University of Chinese Medicine
WeChat Subscription Number
Chinese Medicine Hospitals
Optimizing Health Communication Effect
