广播电视智慧融媒体研究

Study on Intelligent Convergent Media for Broadcasting

本文通过分析广播电视发展现状,并根据信息技术的发展趋势,阐述了广播电视智慧融媒体的概念与内涵;然后,从内容、平台、传输以及终端等四个角度来入手,剖析了广播电视智慧融媒体的特征要素;随后,提出了智慧融媒体的技术体系架构;并指出广播电视智慧融媒体的发展方向是建立"广电智慧云"。

This paper analyzes the current situation of radio and TV, and expounds the concept and connotation of the intelligent convergent media in broadcasting according to the information technology development. Also, it analyzes the characteristics of intelligent convergent media in four aspects of content, platform, transmission and terminal. Then, it proposes a technical scheme of intelligent convergent media. Finally, it points out that the development direction of intelligent convergent media is intelligent broadcasting cloud.