浅谈互联网环境下传统公共电视媒体的创新

Innovation of Traditional Public TV Media Based on Internet Environment

基于互联网背景下,分析传统公共电视媒体的创新问题。互联网的发展催生了新媒体,为观众提供了更多的选择,冲击着传统公共电视媒体的发展。面对当前的发展态势,传统公共电视媒体必须要创新,提高新闻生产力,强化品牌影响力,融合新媒体并建立立体化传播体系,增强其生命力。

Based on the Internet background, this article analyzes the traditional public television media inno- vation. The development of the Internet has given birth to new media and provided more choices for audiences, which have hit the development of the traditional public television media. Faced with the current development trend, the traditional public television media must make innovations, improve the productivity of news, strengthen brand influence, integrate new media and establish a three-dimensional communication system to enhance its vitality.