摘要
2017年12月16—19日,中国重汽集团销售部、商用车销售部、轻卡销售部、配件销售部在济南分别召开2018年商务大会;中国重汽集团新任董事长王伯芝,集团党委副书记、总经理蔡东,集团党委副书记、副总经理于有德及领导班子成员、监事会主席张彦等领导大都出席了每一场会议。随着中国重汽集团子品牌和营销单元的日渐增多,为满足营销策略细分、差异和纵深化发展的需要,自2017年商务大会开始,
Four major sale units of SINOTRUK held their 2018 Business Conference respectively from Dec. 16 to 19, 2017, reporting great achievement in 2018 and announcing development strategy in 2018 as major agenda. Focusing on the key features of product diversification, brand differentiation and marketing segmentation, many the sale units had gained a tremendous succeed through their own independent sales and market programs.
出处
《商用汽车》
2018年第1期36-40,共5页
Commercial Vehicle
