微阅读环境下高校图书馆阅读推广存在的问题及对策

Problems and Countermeasures of Reading Promotion of University Libraries under the Environment of Micro-reading

在微阅读的冲击下,大学生阅读休闲化、碎片化、功利化、盲目化的倾向越来越明显。高校图书馆肩负着传播文化、推广阅读的重要作用,阅读推广已逐渐成为其主流服务。阐述了当前高校图书馆开展阅读推广活动的特点,指出了其中普遍存在的问题,并提出了相应的改善策略。

Under the impact of micro reading,the tendency of reading leisure,fragmentation,utilitarianism and blindness of university students is becoming more and more obvious. University libraries shoulder the important role of cultural communication and reading promotion,and reading promotion has gradually become the mainstream service. This paper expounds the characteristics of the current reading promotion activities of university libraries,points out the common problems,and puts forward some corresponding improvement strategies.