全球传播进程中我国体育文化再审视

Reexamining Chinese Sport Culture in the Process of Global Communication

在全球化浪潮的裹挟和冲击下,中国体育文化受到巨大冲击。有必要对我国体育文化在全球传播进程中所面临的具体语境、文化心态、价值冲突与融合等问题进行审视,分析其成因,寻求解决之道。研究表明,体育文化系统要素具有独特性,与全球传播之间存在天然的亲缘关系。体育物质文化、身体文化、制度文化、价值文化四要素相互依存、相互作用,分别从硬实力、显实力、巧实力、软实力等方面构成并完善体育文化系统。认为,体育价值文化决定着体育文化的价值和方向,应克服文化语境差异带来的障碍,把握好价值传播的主旋律,对各种体育要素文化进行创新和改革,才能实现中国体育文化价值在全球化时代的复兴和超越。

Under the coercion and impact of the globalization tide,Chinese sport culture has been greatly impacted.It is necessary to examine the concrete context,cultural mentality,value conflict and integration faced by our sport culture in the process of global communication,analyze its causes and seek solutions.The findings show that the elements of sport culture system are unique and have natural relationships with global communication.Its material culture,physical culture,institutional culture and value culture are interdependent and interact with each other,and constitute and improve the sport culture system from the aspects of hard power,explicit power,smart power and soft power.It is considered that the value culture of sport value determines the value and direction of sport culture,the obstacles caused by the differences of cultural context should be overcome,the main theme of value communication should be grasped,and various elements of sport culture should be innovated and reformed in the hope of realizing the revival and transcendence of Chinese sport culture value in the era of globalization.