新媒体与我国动漫产业互动机制的构建

The Construction of Interactive Mechanism between New Media and Animation Industry in China

动漫产业作为文化产业的重要分支,具有十分开阔的市场发展前景。特别是新媒体的不断发展,为我国动漫产业的进步和繁荣起到了很好的促进作用,有助于大力推动动漫产业化运作与进步。文章将重点针对当前我国动漫产业发展中存在的问题进行分析,找到新媒体发展与我国动漫产业互动中存在的缺失,并对新媒体与我国动漫产业互动机制的构建提供有效的思路和建议。

As an important branch of cultural industry, animation industry has a very broad market prospect. In particular, the continuous development of new media for China＇s animation industry has played a good role in promoting the development and prosperity, help to promote the animation industry operation and progress. This paper will focus on the development of China＇s animation industry analyzes the problems, defects found new media and the development of China＇s animation industry in the interaction, and build on the interaction mechanism of new media and animation industry in China to provide ideas and suggestions for effective.