互联网+时代“大视觉传达”设计的形成

Research on the Formation of ‘the Large Visual Communication Design’ in the Age of Internet

探索在互联网+的全媒体时代,利用视觉符号"为传达而设计"的视觉传达设计的进化发展方向。视觉传达在互联网+的全媒体中,可以融入更多形态和更多元素,如多媒体中的实拍影像和动画影像,并且由观众的被动接受转变为可与视觉传达设计展开交互体验。设计从传统的静态平面中解脱出来,从而衍生出空间的动态的和互动的全新设计思维与技术。全媒体时代需要以新的"大视觉传达"设计为核心的新设计产业,并以此提高中国设计产业竞争力。

To explore the evolutionary development direction of visual communication design of visual symbol in the era of Internet ＋. In the Internet ＋ all media age,visual communication can be integrated into more and more elements,such as shooting images and animations in the multimedia scene,and it transforms the audience from passive acceptance into interactive experience with visual communication design. Designed from the traditional static plane,it can derive the dynamic and interactive new design thinking and technology of space. The whole media era needs to take the new ＂ big visual communication＂ design as the core of the new design industry,and thus improve the competitiveness of China＇s design industry.