基于“互联网+新零售”背景下的县域电商产业园区运作模式构建研究——以政府主导型县域电商产业园为例

On the Construction of Operating Mode of County-level E-commerce Industrial Park under "Internet+ new retail" Background——A Case Study of Government Led County-level E-commerce Industrial Park

在"互联网+"大潮的背景下,电子商务园区正日渐成为区域电子商务服务的枢纽.从理论与实践看,大力发展电商,打造一流县域电商产业园区,对于县域经济发展意义重大.基于"互联网+新零售"背景,构建由大数据中心、园区线上服务单元、园区线下服务单元、园区供应链服务单元和园区支持服务单元构成的园区系统,尤其是针对县域主导产业设计出的新零售运作模式,有利于推动县域电商产业园资源整合,行业分工协作,优势互补,进一步激发产业园区的活力,实现多方共赢.

Under the background of Internet＋,e-commerce industrial park is increasingly becoming the hub of regional e-commerce services,while the development of e-commerce and top-class countylevel e-commerce industrial park are of great importance to county economy.Under such background,construction of large data center,park online service unit,park service unit and supply chain service unit will help to realize district resource conformity,the division of work and coordination and complementary advantages to further stimulate the vitality of the industrial park and achieve win-win situation.