服装店铺陈列设施的空间分布及效果研究

Research on Floor Layouts and Its Affect for Fashion Retailing

服装商品组合和陈列越来越受到企业的重视。但对于国内品牌而言,陈列概念模糊,陈列空间利用不当,缺乏科学的评估方法和流程作业的情况比比皆是。本文通过研究,不仅能够有针对性地对品牌、风格、定位不同的店铺陈列设施的分布进行规划,在科学的基础上使其效用最大化,还能够在结合SKU容量计算与陈列技法的条件下,将不同产品组合进行系统地陈列,把控店铺库存及二次进货,提高经济效益。

The combination and display of clothing products are getting more and more attention from the enterprises. However, for the domestic brands, the display concept is vague and the display space is used improperly.Worse sitll,the lack of scientific evaluation methods and process operation are everywhere. Through research, this paper not only can program the distribution of different stores with different brands, styles and orientations,on the basis of science to maximize its utility, but also can combine with SKU capacity calculation to display the series products systematically,control store inventory and secondary stock, improve the economic benefit.