农村新型金融组织员工创新意愿的影响因素

Influence Factors of New Rural Financial Organization Employees' Innovation Intention

通过引入计划行为理论(TPB),从心理学角度构建农村新型金融组织员工创新行为意愿影响因素模型;纳入企业员工的个人特质因素,探索新型农村金融组织员工的创新行为态度、主观规范和感知行为控制对其创新意愿的影响机制。研究发现:创新行为态度、主观规范和感知行为控制对农村新型金融组织员工创新意愿影响的主效应显著正相关,并且波动幅度不大;性别、年龄、学历和工作经验对创新意愿回归的主效应产生了显著性影响,其中性别、学历和工作经验显著正相关,只有年龄变量的调节主效应呈显著负相关关系;调节变量与自变量的交互效应存在一定的差异性。因此,农村新型金融组织在实施创新发展战略、提升员工创新行为意愿时,应全面掌握广大员工的创新态度、承受外界压力的能力以及感知实施创新行为的难易程度,并依据个体特征差异进行科学引导和制度规范。

Through the introduction of the theory of planned behavior（TPB）,it constructs a model of employee innovation behavior intention and its antecedents influencing factors of new rural financial organization from the perspective of Psychology.Through the study of the individual characteristics of employees,it explores the impact of innovative attitude,subjective norm and perceived behavioral control on the innovation intention of new rural financial organization employees.The results show that the main effect of the innovation behavior attitude,subjective norm and perceived behavior control on the innovation intention of the new rural financial organization employees is significantly positive,while the volatility is not;that has a significant impact on the main effect of creative intention to gender,age,education and work experience,including gender,education and work experience are in significantly positive correlation,only age variable moderating effects show a significant negative correlation;there are some differences between the interaction effects of the adjustment variables and the independent variables.Therefore,the new rural financial organizations,in the implementation of innovation and development strategy and improving employees＇ willingness to innovation behavior,should fully grasp the innovation attitude of the general staff,their ability to withstand external pressure and their perception to the difficulty of the implementation of innovation behavior,and provide scientific guidance and system specification on the basis of the individual character difference.