考试招生制度改革背景下地方高校招生宣传模式初探

A Preliminary Discussion about the Propaganda Mode for Local Universities Recruiting Students under the Background of the Reform of Test Enrollment System

随着国家考试招生制度改革工作的深入推进,建立中国特色教育考试招生制度势在必行,我国将在2020年基本形成分类考试、综合评价、多元录取的考试招生模式.改革会对地方所属高校生源带来一定的冲击.地方高校积极创新招生宣传模式,能作为一种"破冰"之举,打开高校和考生沟通的大门;是以改革为契机,提高学校的办学层次,扩大学校的办学影响,具有很强针对性和现实性的重要举措.

With deepening the reform of examination enrollment system by the State Council,it is imperative to basically establish an enrollment system for examination of modern education with Chinese characteristics in 2020,forming into an examination admissions model with classification test,comprehensive evaluation and multi-admission.The reform will have a certain impact on the student enrollment resources of local colleges and universities. Local colleges and universities actively innovate enrollment and publicity,build a practical admissions promotion model,which can be considered as a ice-breaking movement,open door for college and candidates to communicate; In background of the examination enrollment system reform,taking the reform as an opportunity,it is an important measure to improve the school＇s educational level,to expand the impact of school running,which is considered to be a great measure to pertinence and reality.