B2C跨境电商消费者电子忠诚测度与维护策略

The Measurement and Maintenance Strategy of B2C Cross-Border E-Commerce Consumer E-Loyalty

跨境电商发展迅速,跨境零售企业迎来空前的发展机遇。面对竞争激烈的跨境电商零售市场,提升消费者的忠诚度,经营者才可获得稳定的客户资源和持续的竞争力。建立消费者忠诚的测量维度,总结建立和维护消费者忠诚的策略是经营者认识和管理消费者忠诚的基础。

Cross-border e-commerce developing rapidly has provided Cross-border retail enterprises with unprecedented development opportunities. Facing the competitive cross-border e-commerce retail market,stable customer resources and sustainable competitiveness will be achieved only if Operators keep Improving customer loyalty. Establish consumer loyalty measurement dimensions and Summarize the strategy of establishing and maintaining the loyalty of consumers,this is the basis on Recognize and manage consumer loyalty.