黄石打造历史文化名城的CIS战略研究

On the CIS Strategy for Building Huangshi into a Famous Historical and Cultural City

黄石是全国闻名的青铜之都、矿冶文化之乡,其在申报国家历史文化名城中具有多方面的优势,但也存在诸如城市形象中矿冶文化的内涵未得到充分体现、对历史文化街区的整体保护、开发与城市形象塑造脱离等不足之处。文章将城市CIS的概念导入黄石城市形象建设中,提出从MI、BI、VI三个层面打造黄石历史文化名城的具体建议。

As a city of bronze and mining and metallurgical culture in China,Huangshi has many advantages in applying for the national historical and cultural city. However,it has some disadvantages such as the inade-quate reflection of the connotation of the mining and metallurgy culture in the image of the city, the separation of the overall protection and development of the historical and cultural blocks and the shaping of the city＇s im-age, and so on. This article introduces the concept of urban CIS into the shaping of Huangshirs image,and puts forward some suggestions for building Huangshi into a famous historical and cultural city from three levels mind identity,behavior identity,and visual identity.