微文化生态下大学生网络行为与认知分析

Network Behavior and Cognition of College Students under Micro-cultural Ecology

以微文化生态为切入点,通过对北京市十所高校1 980名学生的调查,着重分析大学生网络行为特点,探索在微文化生态下培育大学生主流意识形态的有效途径和方法。调查发现,在微文化生态下,大学生的网络行为及对主流意识形态的认知呈现出"五多五少"的特点,即娱乐多、思考少,浏览多、发声少,理性多、偏激少,认同多、参与少,传统方式多、新媒体使用少。针对"五多五少"的特点,提示思想政治工作者注意"五个转变",即从"小情怀"向"大格局"转变,从"低头党"向"发言人"转变,从"有声处受教育"向"无声处受启发"转变,从"真学真懂"向"真信笃行"转变,从"新老办法相结合"向"全环境育人"转变。

Taking micro-cultural ecology as the entry point and based on the survey of 1 980 students from 10 universities in Beijing,the characteristics of college students' network behavior are analyzed,and effective ways are explored to foster college students' mainstream ideology in the micro-cultural ecology.It is found that,in the micro-cultural ecology,the network behavior and cognition of mainstream ideology of college students showed the characteristic of 'five more and five less',namely,' more entertainment and less thinking,more browsing and less speaking,more rational and less radical,more identification and less participation,and more traditional methods and less new-media methods'.Therefore,it is suggested that teachers should pay attention to 'five changes',which means the changes from 'personal to general,spectator to speaker,lecturing to enlightening,understanding to believing,as well as new and traditional education methods to all-dimensional fostering'.