摘要
[目的/意义]旨在为品牌社区研究提供参考。[方法/过程]以SSCI引文索引数据库为数据源,检索2000—2017年品牌社区研究相关文献,借助知识图谱分析软件CiteSpace Ⅲ,分析品牌社区研究论文的年度分布、核心作者、主要机构和地区、主要发文期刊、知识基础和研究热点。[结果/结论]美国和欧洲是品牌社区研究的中心,社会化媒体的作用、顾客契合和价值共创等是近年的研究热点。
[Purpose/significance]The paper is to provide references for brand communities study. [Method/process]The paper takes Social Science Citation Index(SSCI) database as data source, searches the related literatures about brand communities in 2000-2017, uses knowledge mapping software CiteSpace Ⅲ, analyzes the distributions of years, core authors, main institutions & regions, periodicals, knowledge bases and research focus of the literatures about brand communities. [Result/conclusion]The United States and Europe are the center of brand community research. The socialized media's function, customer engagement and value co-creation have become the research hotspots in recent years.
出处
《情报探索》
2018年第3期115-123,共9页
Information Research
基金
教育部人文社会科学研究规划基金项目“基于语义网和社会网络的企业(群)研发知识网络提升研究”(项目编号:13YJAZH123)阶段性成果
