多模态话语分析中的批评特征探析

On the Criticality of Multimodal Discourse Analysis

在多模态话语分析向多模态批评话语分析发展这一研究背景下,在回顾多模态话语分析目前现有的研究路径和相关理论的基础上,以中美征兵宣传片为例,具体探讨了多模态话语分析中批评特征的社会符号学和认知语言学的呈现路径,同时描述了多模态话语中意识形态生产机制以及多模态话语生产者建构社会文化语境的动机,对传统的多模态话语分析模式形成补充。

Under the background of the critical turn in multimodal discourse analysis,this paper first reviews the current theories and methodologies in this field,then discusses the approaches to realize criticality in multimodal discourse analysis based on social semiotics and cognitive linguistics theories based on the analysis of the visual images of China and US conscription videos,and also describes the production mechanism of ideology in multimodal discourse analysis and the motivation of the producer of multimodal discourses when they are used to construct a social cultural context.The findings in this research will promote the development of the traditional multimodal discourse analysis.