浅析经济人的行为特征对住宅营销的影响

A brief analysis of the influence of economic man's behavior characteristics on residential marketing

行为经济学相关方面的研究已成为经济学领域一个重要的发展方向与研究热点。本文运用文献资料法,结合行为经济学相关理论,剖析在当前房地产宏观政策下,行为经济学的经济人在房地产住宅市场消费过程中的行为特征,找出推动经济人在住宅消费过程中行为特征的根本因素,并对房地产住宅开发经营者在营销环节的策略制定提出相关建议。

Behavioral economics related research has become an important development direction in the field ofeconomics and research hot spot in this paper, using the literature material method, combining with the relevant theory,behavioral economics in the current real estate macro policies, behavioral economics agent in the process of the real estatehousing market consumption behavior characteristics, find out promoting agent in the process of housing consumptionbehavior characteristics of the underlying factors, and the residential real estate development and business operators inmarketing strategy put forward related Suggestions.