2Baskin,E.,Wakslak,C.,Trope,Y.,Novemsky,N.Why Feasibility Matters More to Gift Receivers than to Givers:A Construal-Level Approach to Gift Giving.Journal of Consumer Research,2014,41(3):169-182.
3Bornemann,T.,Homburg,C.Psychological Distance and the Dual Role of Price[J].Journal of Consumer Re-search,2011,38(3):490-504.
4Brakus,J,Schmitt,B.,Zarantonello,L.Brand Experience:What Is It How Is It Measured Does It Affect Loyalty[J].Journal of Marketing,2009,73(3):52-68.
5Chandran,S.,and Morwitz,V.The Price of'Free'-Dom:Consumer Sensitivity to Promotions with Negative Contextual Influences[J].Journal of Consumer Research,2006,33(3):384-392.
6Darby,M.,Karmi,E.Free Competition and the Optimal Amount of Fraud[J].Journal of Law and Economics,1973,16(4):67-86.
7Dewey,J.Human Nature and Conduct[M].New York:The Modern Library,1992.
8Dong,P.,Siu,N.Service Escape Elements,Customer and Service Experience:The Case of Theme Park Visitors[J].Tourism Management,2013,36(6):541-551.
9Dubé,L.,Le Bel,J.The Content and Structure of Laypeople's Concept of Pleasure[J].Cognition and Emotion,2003,17(2):263-295.
10Goode,M.,Dahl,D.,Moreau,P.The Effect of Experiential Analogies on Consumer Perceptions and Attitudes[J].Journal of Marketing Research,2010,47(2):274-286.
